Conny Racher is an experienced life and spiritual coach and Feng Shui master living in Vienna but serving clients worldwide. Her previous site had been up for over a decade and was dated and static. Despite being built on WordPress, Conny was almost unable to update it satisfactorily with her new and expanded service offer and had lost touch with the designer who created it for her.
Conny realised that with her sights set on gaining more international clients, she needed to not only take back control of her site and content, but also have a totally fresh look and feel, and, importantly, a bilingual site in German and English. We decided to build a new site on a dotcom domain as she was unable to access her Austrian domain; for SEO internationally, the dotcom was more appropriate.
My brief was to scope out her brand and site strategy, define a mood board to guide the site’s overall colour and design schema and to advise on content architecture before developing the new site on WordPress.
I customized the Hello! Pro theme from StudioPress using the WPML plugin for the translation needs. While Conny, as a former English teacher, translated the content manually, I edited and refined the text to read more naturally in English (with a degree in German, I could read the original text too).
I coded a different services’ widget area and adapted the portfolio to suit her needs. We showcased testimonials and client case studies on the homepage as these are important to gaining the confidence of prospective clients.